Us | Madrid | Santiago de Chile | Brussels

We are a communications agency specializing in PR,us1 multimedia, digital and experiential activity.
We offer a particularly successful mix: an established network of contacts, and the creativity, passion and energy of a start-up.

We are strategic and unconventional thinkers, and we achieve the maximum possible exposure for our clients. We are responsible of some of the highest return PR and digital campaigns seen in Spain in recent years, like Fish Fight (, and we consult for institutions like the Spanish EU Presidency, the European Volunteer Centre (CEV), ICEX (The Spanish Institute for Foreign Trade), the former Ministry of Equality and Gender of Spain, and many others.


We execute events that transform ideas into fantastic experiences, like creating a fashion exhibition of top International designers in Brussels, the first tapas bar with 4 Michelin stars popping up at the Mercado de San Miguel in Madrid for one day, or organizing the premiere of the BAFTA-winning English documentary Hugh’s Fish Fight at beloved cultural institution La Casa Encendida, Madrid, and Barcelona’s Eco Film Festival, which resulted in more than 200 media clips.

And with our digital actions we develop videos, film sequences, photos and engage with bloggers, celebrities, key opinion leaders and fans like no other.


Up & Coming has filmed various audiovisual reports inUs3 Zimbabwe, Swaziland, Argentina, Tunisia, Turkey and many European countries. BBC, Euronews, Spanish National TV (RTVE) and the EU institutions are some of our media clients.
We can create audiovisual content coordinating TV/Film crews and professional photographers for independent media across Europe and Latin America.
Also, we create fantastic videos, D-Roll downloadable broadcast-quality footage for TV and edited bites or A-rolls for new and old audiovisual media, involving social media and meeting the viral needs of our clients and other evolving strategies, inspiring people to action with high quality web content.
See our work…

Us in detail


Ángel Varela Pena

fotoAngel-150x150He was the Press Officer of the Instituto Cervantes in Brussels during the Spanish Presidency of the EU. Angel has worked as a journalist for several media such as BBC, Euronews, RTVE,, EFE news agency and the European Parliament. His videos have been selected for lectures and showings by institutions like the Danish Cultural Institute, European Union National Institutes for Culture and The Socialist Party of Spain.
Angel Valera Pena LinkedIn profile

Beatriz Pavón

Beatriz PavónShe was the Press Officer of Corona Extra beer for the whole European market from 2007-2011. Beatriz has worked in various PR agencies as an account director for brands such as Chivas Regal, IWC, Beefeater, “la Caixa”, Merck-Serono and Telefónica. She has also worked as a journalist at the United Nations HQ in NYC and her PR work has been awarded 4 times at the Cannes Lions International Festival of Creativity, El Sol and El Ojo de Iberomerica. 
Beatriz Pavón LinkedIn profile


Manuel Pueyo

fotoManuel-150x150He is a versatile professional with experience in international institutions and global companies. He is able to develop fast and creative digital content (video, text, images) and design/measure communication campaign strategies at global level. He has worked with campaigns at European level like the 2009 European Parliament Elections Campaign and the EU Sustainable Energy Week 2012. He lives in Brussels and he is fluent in English and French, besides Spanish.
Beatriz Pavón LinkedIn profile

Ana Romero

Picture 2Ana is an specialist in communication strategies (offline and online) for SMEs, large firms and public institutions. Ana has been involved in several field missions aiming to increase EU awareness among other projects for institutions such as the European Commission, the African Union or The Union for the Mediterranean. With over five years of experience in recognised mass media as journalist, Ana possesses a sound experience in EU procurement and overall project management including EU procedures knowledge, call for proposals, tender drafts and management of applicants. Ana lives in Brussels since 2008 and she is fluent in English and French, besides Spanish.

Beatriz Pavón LinkedIn profile