Already planning this xmas? Today, a few months ahead, we want to highlight one of the PR campaigns that we liked from the Dubai Lynx, the International Festival of Creativity of the Middle East, celebrated last month. It is called “September Christmas”, and was created by agency HORIZON DRAFTFCB, for its client TAMANNA to inspire a simple, powerful reaction: “I can turn tears into laughter”. Tamanna is an NGO which relies on donations to grant wishes of critically ill children in Lebanon. In order to help as many children as possible, Tamanna needed to raise awareness. And ‘September Christmas’ was the action to fulfill the 8-year-old cancer patient Carmen’s wish for an iPad at Christmas.
On September 8, Carmen’s parents took her out for ice-cream in Downtown Beirut. Suddenly, Christmas carols began to play and Beirut Souks transformed into a semi-Winter Wonderland. While Santa Klaus typically flies his reindeer, on this night he was lowered from a helicopter right in front of Carmen. With an iPad in his sack. The event was heartwarming, hopeful and created a powerful and touching story of a brave little girl whose wish came true.
You can see the action in this video:
To donate: http://www.tamannalebanon.org
